ASSIGNMENT  |  Amplify the impact of their magazine

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THE WHY  |  Transform the lives of inner-city youths

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OBJECTIVE  |  Expand donor base and increase contributions

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RESULTS  |  Positive and measurable influence on donors

Street2Street is a not-for-profit organization whose mission is to help at-risk kids reach their highest potential through sporting events, mentoring and personal development. A critical component of their community outreach, the magazine, needed to connect more deeply with their existing and potential donor base.

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Symmetre was brought in to elevate the emotional impact of the magazine, evoking a call to action that would transform the recipients from a passive to an active donor base.

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The results surpassed even the most ambitious aspirations.

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