Case Study 03

Getting All the Ducks in a Row

NEWARK ACADEMY
LIVINGSTON, NJ

ASSIGNMENT  |  Unify Athletic Department’s branding

THE WHY  |  To galvanize and amplify school pride

OBJECTIVE  |  Create coordinated uniform and equipment logos across multiple sports

RESULTS  |  All uniforms finally reflect the unity of the athletics program as intended

Over time, each sports team at Newark Academy had co-opted their own unique lettering design on uniforms and equipment leading to weak branding across their athletics program. Newark Academy’s Athletic Director recognized that a coordinated design would result in amplification of school pride. Symmetre proposed several modular designs that could accommodate the mascot name – Minutemen – along with a specific sport. Once a design was selected, 26 versions were created – with and without the Minuteman mascot logo – also designed by Symmetre. Now, the uniforms and equipment of every sport offered feature coordinated logos, exemplifying unity not only in athletics, but also within the student body itself.

GRAPHIC DESIGN  |  ADVERTISING  |  MARKETING

© 2020. SYMMETRE DESIGN GROUP, LLC. 555 GOFFLE ROAD, SUITE 214, RIDGEWOOD, NEW JERSEY  07450    201.689.2110

PRIVACY POLICY

Symmetre Logo
  • White Facebook Icon
201.689.2110