Case Study 03
Getting All the Ducks in a Row
ASSIGNMENT | Unify Athletic Department’s branding
THE WHY | To galvanize and amplify school pride
OBJECTIVE | Create coordinated uniform and equipment logos across multiple sports
RESULTS | All uniforms finally reflect the unity of the athletics program as intended
Over time, each sports team at Newark Academy had co-opted their own unique lettering design on uniforms and equipment leading to weak branding across their athletics program. Newark Academy’s Athletic Director recognized that a coordinated design would result in amplification of school pride. Symmetre proposed several modular designs that could accommodate the mascot name – Minutemen – along with a specific sport. Once a design was selected, 26 versions were created – with and without the Minuteman mascot logo – also designed by Symmetre. Now, the uniforms and equipment of every sport offered feature coordinated logos, exemplifying unity not only in athletics, but also within the student body itself.