Case Study 01
Increase Awareness Through Branding
THE VALLEY CENTER FOR HEALTH AND WELLNESS
VALLEY HEALTH SYSTEM
RIDGEWOOD, NJ
ASSIGNMENT | Create a brand identity for a new health and wellness center
THE WHY | To promote health and wellness to the community Valley serves
OBJECTIVE | Drive advance membership to 500 by Opening Day
RESULTS | Membership on Opening Day was in excess of 1,200 and quickly rose to over 2,000
Symmetre met with the Department of Marketing and Public Relations at Valley Health System, in Ridgewood, NJ, to develop a brand identity for the LifeStyles program at the then soon-to-be completed Valley Center for Health and Wellness in Mahwah, NJ. With an organic understanding of Valley’s passion for their community’s health and wellness, Symmetre’s evocative branding of multi-channel assets – print and digital advertising, direct-mail postcards, billboards, website design, e-newsletters, mall advertising, and social media platforms – drove opening-day membership past Valley’s goal of 500, to well over 1,200. Symmetre continues to support Valley’s marketing through the above channels, and additionally by producing a monthly newsletter for members that is distributed in print and on the Center’s website at www.ValleyHealthLifestyles.com.
