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Case Study 06

A New Approach to Healthcare Marketing


ASSIGNMENT  |  Introduce a new comprehensive flagship magazine

THE WHY  |  Communicate Valley’s continued and evolving commitment to the community

OBJECTIVE  |  Highlight the synergy between the communities’ interests with the system’s mission, values, and vision

RESULTS  |  Ever-expanding circulation and community support and collaboration

Competing in a highly-competitive healthcare landscape, Valley Health System needed to ensure that their flagship magazine, Valley, embodied the qualities consistent with their prestigious standing in the communities they serve. 
Symmetre proposed a “features- and benefits-first” approach, understanding and ensuring that the real-life needs, issues and interests facing readers would be addressed. With a circulation over 200,000, Valley Health System’s connection and commitment to their communities are stronger than ever. 

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