Case Study 06
A New Approach to Healthcare Marketing
VALLEY HEALTH SYSTEM
RIDGEWOOD, NJ
ASSIGNMENT | Introduce a new comprehensive flagship magazine
THE WHY | Communicate Valley’s continued and evolving commitment to the community
OBJECTIVE | Highlight the synergy between the communities’ interests with the system’s mission, values, and vision
RESULTS | Ever-expanding circulation and community support and collaboration
Competing in a highly-competitive healthcare landscape, Valley Health System needed to ensure that their flagship magazine, Valley, embodied the qualities consistent with their prestigious standing in the communities they serve.
Symmetre proposed a “features- and benefits-first” approach, understanding and ensuring that the real-life needs, issues and interests facing readers would be addressed. With a circulation over 200,000, Valley Health System’s connection and commitment to their communities are stronger than ever.
